DATASMITH increases sales with easy-to-use kiosks
Datasmith is awarded Service Provider of the year for 2024
The 2024 launch brought a single digital platform with self-service kiosks, call centre ordering and integrated 3rd party sales (Uber Eats and MrD). The new digital platform from Datasmith is integrated with Pedros existing store systems and processes.
Long queues are a thing of the past at the popular Pedros Chicken restaurants since the introduction of the new easy-to-use kiosks. These striking devices allow customers to complete the order transaction quickly and efficiently, themselves.
Self-service kiosks increase sales
The self-service kiosks are developed by Cape Town-based software provider, Datasmith. Brandon Mitchell, from Datasmith, says that research from the USA where kiosks are a regular feature in fast-food stores, shows that on average customers buy more food when ordering from a kiosk than a cashier. A recent New York Post article quotes US restaurant Shake Shack CEO, Randy Garutti, saying that customers ordering from kiosks spend on average 10% more per order.
Kiosks look good and improve sales
The kiosks are available in different sizes and mounting options, depending on in-store space, with screens ranging from 21 to 32 inches. “We place the kiosk in the store where it immediately catches customers’ attention as they walk in,” says Mitchell. “Their modern look is appealing and adds a fresh design element to the stores,” he says.
Quick and easy online ordering
Datasmith has also developed and deployed a call centre ordering application for Pedros Chicken. The call centre solution has seen amazing sales numbers come through, testimony to the brand's broad appeal. The call centre solution enables agents to guide callers through the online ordering journey. The call centre telephony integration provides caller line id, automatically populating name and number, making it a simple seamless experience. Digital map integration is a useful solution feature for the delivery service offered by the stores.
Hands-free order integration between Uber Eats, MrD and the store’s POS
Pedros Chicken orders placed on Uber Eats or MrD are injected directly into the stores POS through the Datasmith middleware. Store managers can access the application to manage out of stocks. “The hand’s free order integration between Uber Easts and the store’s POS is efficient and allows for fewer ordering errors,” explains Mitchell. “Efficient self-service ordering kiosks are the future of fast-food restaurants,” says Mitchell. “Staff can focus on ensuring orders are prepared quickly as customers are now able to order themselves, and in the process improve the customer experience.”